START A COMPANY.BEAT YOUR FRIENDS.

Do not just read about startups. Play them.

THE GAMES

PICK YOUR FIGHT.

4 ways to prove you're the smart one.

01Idea Factory box, three-quarter view

IDEA FACTORY

₹699₹599

3 random cards. 2 minutes. Invent a company and see if anyone can guess how you did it.

3–8 players15–20 minAge 10+132 cards
Quick look

In the box 132 cards in 3 colours, decoder cards and 6 rule cards.

How it plays 9 cards go face up. A decoder secretly picks 3 of them. Pitch a company for those 3 without saying their words, and everyone guesses which you had. First to 7 wins.

02Entrepreneur Express box, three-quarter view

ENTREPRENEUR EXPRESS

₹699₹599

Describe "investor" without saying money, funding, angel or equity. You have 30 seconds.

2–20 players5–20 minAge 14+48 cards
Try one card
Quick look

In the box 48 double-sided cards. No board, no tokens, no setup.

How it plays 4 quiz questions round the edge, 1 Taboo word in the middle. Play either. Play both.

03Startup High 2.0 box, three-quarter view

STARTUP HIGH 2.0

₹3,100₹2,800

Run a startup for an hour. Try not to run out of time, money and patience at once.

2–4 players45–60 minAge 14+200+ cards
Quick look

In the box A folding board, 200+ cards, 45 tokens and 4 founder playbooks.

How it plays Spend time, money or energy each turn. Finish 3 of your 4 business goals before anyone finishes theirs.

04S for Startups box with a hand holding cards

S FOR STARTUPS

₹999₹849

Race everyone to a unicorn. Nobody at this table is going to let you get there.

2–4 players30 minAge 12+110 cards
See the game
Quick look

In the box 110 cards and 60 tokens.

How it plays Hire, raise and climb from idea to unicorn while the table tries to slow you down.

THE BUNDLES

MORE GAMES. MORE PEOPLE TO BEAT.

Separate total, cut price, exact saving. All on the card.

FULL FOUNDER bundle
EVERYTHING WE MAKE

FULL FOUNDER

Startup High 2.0, Idea Factory, Entrepreneur Express and a full year of eSchool.

₹4,997₹3,499Save ₹1,498
See everything
FOUNDER KIT bundle
BOTH DECKS + THE YEAR

FOUNDER KIT

Idea Factory and Entrepreneur Express, plus a full year of eSchool.

₹2,197₹1,799Save ₹398
Open the kit
IDEATOR PACK bundle
2 DECKS, 1 NIGHT

IDEATOR PACK

Invent the company, then survive the quiz about it.

₹1,198₹999Save ₹199
See the duo
STARTER DUO bundle
START HERE

STARTER DUO

Idea Factory for the table. eSchool for everyone you meet after.

₹1,598₹1,299Save ₹299
See the start
WHEN GAME NIGHT ENDS

FIND YOUR KIND OF PEOPLE.

A year with students who build things and founders who answer questions. ₹999.

52live masterclasses across the year
12monthly pitch days
5countries in the mentor network
365days of access
THIS DID NOT START YESTERDAY

BIG NUMBERS. 1 GOOD IDEA AT A TIME.

3 years of competitions, programmes and games students actually pick up.

1,00,000+registrations in the latest Youth Ideathon
10,000+schools showed up with ideas
3 YEARSof students pitching, building and surprising adults
BEFORE YOU ASK

3 THINGS EVERYBODY ASKS.

Is this actually fun, or is it educational?

It's a game. If it wasn't fun nobody would finish it, and nobody learns anything from a game they abandon.

What age is it for?

10 and up, all of them. Age matters far less than who is at the table. Family or friends, it works either way, and adults lose to teenagers regularly.

Do I need to know anything about startups?

No. That's the entire point. You pick it up by playing, which is the only way anybody picks it up.