CARD GAME

S for Startups

You have one move. Your rival is nearly a unicorn. Pick quickly because everybody else at the table is also holding something rude.

₹999₹849
2–4 players30 minAge 12+110 cards

Ships in 3 to 5 days across India · UPI, cards and netbanking · Sealed box, replaced if it arrives damaged

YOUR RIVAL IS ONE MOVE FROM UNICORN

Grow your startup or ruin theirs.

You have one move. Your rival is nearly a unicorn. Pick quickly because everybody else at the table is also holding something rude.

The S for Startups box surrounded by its full card spread
BUILD

Go from idea to unicorn before anybody else.

Hire employees, raise funding and collect rocket tokens as your startup grows. The path is simple. The people around the table are the problem.

S for Startups takedown and power cards
ATTACK

Success makes you a target.

Takedown cards slow rivals down. Power cards protect the right move. Timing matters because the table remembers who attacked first.

An S for Startups game set out for an immediate rematch
RESET QUICKLY

30 minutes. Immediate rematch energy.

The rules teach fast, the turns stay short and the finish arrives before a strategy game can become a committee meeting.

THE RACE

BUILD. FUND. DISRUPT. DO NOT GLOAT EARLY.

Every turn pushes your own company forward or somebody else backward.

01

Choose a startup

Begin at the idea stage with a company and a table full of rivals.

02

Build the team

Hire people and collect the resources your startup needs.

03

Play the table

Raise funding, defend your move or hit a rival with a takedown.

04

Reach unicorn

Collect the rocket tokens and finish before somebody ruins the plan.

SOMEONE AT YOUR TABLE THINKS THEY WILL WIN. THEY WILL NOT.

₹999₹849